Leadership Productivity

What is Gamification and How Can This Help Your Business

Gamification in business is all about the process to improve those things which are already existed. It is a method of integrating game mechanics into your system to add further value such as individual’s participation, engagement, and loyalty. This can be anything like a website, social media presence, an enterprise application or engagement.

The scope of work has been changed from the last few decades and everything has been changing rapidly because of the latest technology trends. Now it depends on us how we react and respond against these technology changes. We must acknowledge that nothing in this world is permanent except “Change”.

In the corporate world, many companies are now adopting gamification in business. These companies are now using gaming mechanics to increase the employee’s performance, engagement and boost productivity which helps in achieving the business goals by assigning badges, levels, and leaderboards to employees.

How to Perform Gamification in Your Business?

Now we will discuss how Gamification in business can help to solve your business dilemmas by filling the skills gap, brain drain, and many other things.

1. Best Practice for Retain Talent

According to studies, 87% of business leaders/managers say that retaining top talent within the organization play an important role in organizations to successfully achieve their business goals. Low employee retention always leads to low performance, losses and additional cost to hire and train new employees. If we talk about the exact figures, it takes almost £30,000 to replace each employee within your organization.

So as a manager you should give maximum try to retain the employees within your organization by engaging them with your organizational goals to get the maximum results.

  • Role of Business Gamification in Retaining Talent

65% of employees say that providing access to training opportunities increase their loyalty with the organization. So as a manager you should provide advance and innovative training to your employees instead of boring and irrelevant content. Employees always want engaging and meaningful development opportunities.

Gamification in business provides access to gamified LMS that always provides easy access to the employees in their interested training courses. Gaming mechanics such as badges, experience points, and leaderboards to provide a great learning experience with clear goals, compensation rewards, and healthy competition. Employee access to their relevant content always increases their productivity and performance in the organization.

2. Engage your Employees

70% of business transformations from old methods to latest technologies always fail due to lack of employee engagement. If we talk about employee productivity then employee engagement is one of the great factors that always boosts employee productivity. When the team members make a connection to your business in an emotional way then go for an extra mile for your business organization. So you should think to increase the employee’s engagement.

  • Role of Gamification in Business to Increase Employee Engagement

Gamification in business starts here when you want to realize to your employees that you value them. When the employees think that their suggestions and feedback is valued by the organization than their engagement automatically increase. Only 26% of employees think that their suggestions are valued by organizations. You can value the employee efforts in the form of giving incentives and by putting them praise badges in the LMS appreciating their efforts.

3. Hold onto Intellectual Capital

In the corporate world, everyone will retire one day. According to studies, almost 10,000 people retire in one day in the US, that shows the big brain drain. When the employees retire from their one place they also move out the intellectual capital with them.

  • Gamification Role in Holding Out Intellectual Capital

Gamification provides you a discussion group in the LMS that provides you a perfect solution in succession planning. In the group discussion, they always celebrate their expertise with their colleague’s and also train the other employees to take the leadership slots within the organizations.

Each discussion group has a specific group in which subject matter experts always share their expertise with their colleague’s. Every employee makes sure to maximum contribution in the group so that they can get the scores on the basis of comments and some employees top the leaderboard by doing a maximum contribution.

4. Filling the Skills Gap!

In the current business world, there is a big gap between the employee’s skills and industry requirements. According to figures, one in the four people does not fulfill the current industry job criteria. And this gap is getting the worse condition. So if your team/ employees do not have the required skills and knowledge according to the industry standards then it will be difficult for them to achieve the business objectives.

  • Gamification Role in Filling Skills Gap

Gamification always ensures to use the levels to fill the skills gap to provide such training to their employees which are according to the requirements and standards of the industry. Levels in the LMS enable the trainees to get a specific training according to their special needs.

Levels help workers focus around the training that is important to them, instead of filtering through reams of unimportant content. This gives the content Epic Meaning and helps you adequately fill those skills gaps!

5. Reinforce Company Brand

Like most organizations, you presumably have a mission and set of values intended to join your groups and drive positive behavior. However, just 4 of every 10 individuals really recognize what their organization depends on. Then again, when employees ‘know and comprehend’ the organization esteems they feel increasingly connected with at work. So how might you guarantee your teams grasp the organization brand?

>> Recommended reading: What is Employee Retention and What Factors Contribute to it

  • Gamification Role in Reinforce Company Brand

Raise worker familiarity with the organization brand by expanding its perceivability. Implant your main goal and values inside each part of your LMS. On the Academy LMS, you can completely alter gamification highlights to make Epic Meaning.

For instance, if your organization’s raison d’etre is a sweet shop, ensure this subject keeps running all through the stage. You could shower your workers in virtual ‘rainbow sprinkles’ as opposed to run of the typical XP, plan your Badges to look like desserts or let representatives level-up from Cupcake Corner to Chocolate Champions! Just as including additional fun, altering the LMS reminds workers about the more extensive reason for their improvement, at each phase of the learning venture.

>> Recommended reading: Employee Engagement Activities – Facilitating a More Productive Corporate Culture

What Gamification is Not

Gamification has a place with a bigger point of view of game thinking feeling that includes a procedure that explains the way to connect with and motivate diverse groups of employees. Generally, it is plan reasonableness that has next to no to do with games. Neither do we need innovation for gamification to be conveyed nor does it need to be a simply computerized involvement.

In Conclusion

Used wisely, gamification are one of the most valuable tools in an employer’s toolbox, and generate immense positive impact on the overall culture of the organization. Runrun.it is the tool of choice for thousands of companies in the world, thanks to its unique ability to automate paperwork from day to day. Try it free now.


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